
Troy is CMO of VideoEgg, the world's most innovative video advertising network. In addition to overseeing marketing and sales, Troy is the lead architect of the VideoEgg's advertising solutions. The latest example, AdFrames (videoegg.com/adframes), is bringing a new level of richness and accountability to online brand advertising.
Prior to joining VideoEgg, Troy served as EVP, chief experience officer at Organic, one of the world's leading digital marketing agencies. Before Organic, Troy was a co-founder and managing director of Vickers & Benson Direct, Interactive (now Arnold Worldwide). Troy grew up in the media industry, with product and marketing roles inside leading Canadian television and newspaper companies. He is a graduate of the Queen's University Business School.