Diana Verde Nieto, Founder & CEO, Clownfish
Diana founded Clownfish six years ago with the vision of creating a brand and communications consultancy that combines business strategy, environmental science and marketing to design and deliver comprehensive customized solutions for each client wanting to enter or maintain leadership in sustainability.
The combination of a deep knowledge of brands and consumers along with an understanding of environmental, social and ethical issues, allows Clownfish to help organisations to build future-proof brands. Diana has a proven track record in setting up international operations and developing profitable revenue streams through successful strategy implementation in the domains of international marketing, sustainability and corporate social responsibility. In overview, Diana's background sees the intersection of thirteen years of marketing experience, communications industry expertise and an extensive knowledge of sustainability issues.
Having worked at multinational companies such as McDonalds Argentina, Burger King Argentina and BBC Worldwide, Diana is equipped with a strong grounding in integrated online communications and broad industry expertise. Diana's main achievement before founding Clownfish was overseeing the European expansion of Scoot.com.
In more recent years Diana's forte has been in the sustainability field. It was on establishment of Clownfish that Diana's ambition to embed sustainability into brands became a both practised and professional reality. Diana, as a member of the Chartered Institute of Marketing's Sustainable Programme has significant experience on a professional advisory board. However, Diana's sustainability credentials extend beyond the realm of consultancy. She has contributed to numerous international conferences and workshops over the last six years including the Green Marketing Conference, the Henry Stewart Marketing Footprint in Carbon and Cash and more recently the International Advertising Association Summit in Bucharest in October 2007 and will be speaking at TED Africa in 2008.
In addition to her CSR and sustainability expertise, Diana has demonstrated that communication is the key to building long-lasting business relationships. Diana has initiated and sustained numerous successful working relationships with global brands including Levis, Unilever and Nike. Diana is an accomplished communicator and a lateral thinker with a flexible approach and a proven ability to deliver.
