Babs Rangaiah, Director Global Communications Planning, Unilever
Babs Rangaiah was recently appointed to the role of Global Communications Planning director for all Unilever Global Brands. In this capacity, he oversees a team that works directly with Brand Development teams and Agencies to incorporate Media Strategy and Channel thinking into the creative development process.
Most recently, Babs led media planning across all Unilever brands in the U.S. He has overseen media for several highly innovative campaigns for Dove, including the Dove Night “webisodes", Dove Super Bowl campaign and the Dove Cream Oil consumer-generated ad contest culminating at the Oscars. In addition, Babs has recently led several key media initiatives in the branded entertainment, digital and Hispanic marketing space for several other Unilever brands as well.
Under his leadership, Unilever became recognized as one of the best and most innovative companies in its use of the Media space. In 2007, Unilever was named “Digital Marketer of the Year" by Advertising Age & CPG marketer of the Year by MediaPost. And Babs was named one of Advertising Age's 2007 Media Mavens.
Prior to joining Unilever, Babs spent 3 ½ years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President, AMD. Over the course of his career, he has worked with Procter & Gamble, JP Morgan, Discovery Networks, Merck and Burger King.
About Unilever
Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
In the United States, the portfolio includes major brand icons such as: Axe, “all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico – generating nearly $11 billion in sales in 2007. For more information, visit www.unileverusa.com.
