Dario Raciti, Gaming Leader, OMD Digital
Dario joined OMD in 2005, bringing extensive experience in building teen brands in a digital environment. More so, his experience in both online and offline media spans a variety of high-profile brands and target audiences.
In his current role as Gaming Leader, Dario stewards videogame initiatives focused on exploring in-game opportunities for all OMD clients, including McDonalds, Frito Lay, Visa, Gatorade, Nissan, among others. Dario's expertise in in-game integrations has been frequently recognized by the videogame and advertising community.
A recent award-winning in-game integration with the “CSI 3: Dimensions of Murder" game on behalf of Visa has been recognized in numerous national and international news and trade publications as breakthrough.
In prior positions Dario was the online media lead for Ogilvy's teen brands, working on behalf of the Office Of National Drug Control Policy and Virginia Tobacco Settlement Foundation, which targeted the teen and tween audiences. While on these accounts, he helped create relevance of the message with the teen audience by leveraging videogame titles and characters. On behalf of ONDCP, Dario negotiated the use of video game characters such as Lara Croft, Activision's Tony Hawk and Electronic Art's SSX snowboarders and others to create ad units relevant to the male teen/tween audience.
Dario lives in the Connecticut and when he is not playing videogames he enjoys riding his motorcycle and playing with his dog. As a drummer and ex-working musician, Dario also loves to hang out at his favorite jazz clubs catching up with old bandmates and friends.
