Mark Palmer, Founder, Maverick Planet
Mark is the Founder of Maverick Planet Consultancy. Maverick Planet is a strategic change consultancy on UK and international business. Its simple belief is that you can have pitch thinking everyday. It works especially in the areas of marketing, brand positioning, 360 degree communication planning and research for change - but the scope of its work is diverse.
Maverick Planet's modus operandi is based on creating counter culture to the order of existing process thinking. It applies an approach and techniques based on perturbation, which is the “ disturbance of motion, course, arrangement, or state of equilibrium"
The nature of its work means that solutions cross over beyond expected boundaries and definitions. Maverick Planet has spent a lot of time with clients and agencies in the last year on the change and connections of areas like, social media, mobile, PR, new product development and digital (in the broadest sense) into brand and consumer lives.
Happily perturbed clients to date include: Vodafone Global, Google, National Geographic, Reckitt Benckiser Global, Dixons International, Economist Global, CBS, Last FM and numerous agencies.
Mark is professionally qualified researcher and marketer (both with distinction). He is an experienced and lateral facilitator. Mark began his career running a NPD research consultancy and then spent 17 as Executive Head of Strategy at some of the most thoughtful, creative and award winning advertising and media agencies (OMD, BMP, WCRS). He was frequently nominated as one of the UK's top 10 media thinkers by both Media Week and Campaign magazine. Campaign also named Mark as a media planner in its fantasy agency of the millennium.
In addition to running Maverick Planet, Mark is also on the advisory board or a non executive on a small number of companies in the mobile, PR and social media space. Mark is an occasional journalist, an optimistic Charlton Athletic supporter, co-owner of Ebsfleet United (courtesy of myfootballteam.com) and with a growing band of others is trying to get Pluto reinstated as a planet.
