Douglas McArthur OBE, Managing Consultant, Planning for Results
Following an FMCG Marketing career with Procter & Gamble, Scottish and Newcastle and Campbell's Soups, Douglas then had a successful career as an Account Planner in several major agencies.
Douglas has since founded four successful businesses - the best known being the Radio Advertising Bureau. Following 14 years leading and sustaining radio's revenue share growth from 2% to 7%, Douglas stood down from an executive role in the RAB in May 2006 to return to his consultancy – Planning for Results.
PFR has built a client list that includes working for major media businesses to forecast the future - such as COI, OFCOM, ABC and DDS.
Fuller information on www.planningforresults.com
In the New Years Honours 2001 he was awarded the OBE for “Services to the Radio Advertising".
