Michael Kelley, Partner, Advisory Services in the Entertainment, Media, Communications & Technology Sector, PricewaterhouseCoopers
Michael Kelley is a Partner for Advisory Services in the Entertainment, Media, Communications and Technology Sector of PricewaterhouseCoopers, the world's leading professional services firm.
A world-class business advisory and marketing executive and general manager, Mr. Kelley has had a diverse and successful career, and is highly experienced in global business management. In addition to being skilled in managing and executing business strategy, branding and marketing campaigns, operational improvement and performance enhancement initiatives, he brings a deep understanding of the content and communications businesses as they move closer together in a world of convergence driven by digital technology. Mr. Kelley currently oversees the firm's global relationship and service delivery to NBC Universal, one of the largest companies in Television network, cable, film studio and theme park operations. In addition, Mr. Kelley oversees our Advisory services to global publishing and media and consumer research firm, The Nielsen. He consults with a variety of other clients on their plans in digital media and IPTV including, Omnicom, Verizon, AT&T, Sprint and others.
Prior to returning to a role of full-time client service on July 1, 2005, Mr. Kelley was most recently the Partner overseeing brand and marketing on a global basis for a firm of 125,000. During his four-year tenure in this role, he worked with the firm's senior management to reposition the brand following the collapse of a major competitor, the enactment of regulatory oversight of the accounting profession and the sale of approximately 40% of the firm's business to IBM. During this time, Mr. Kelley successfully navigated this initiative with keen strategic insight, research and global involvement. Many in the firm's leadership have hailed the new positioning of “Connected Thinking" to be one of the most successful initiatives in the firm's recent history.
Mr. Kelley has been with the firm since 1987 and held positions in marketing and client service with increasing levels of responsibility. One noteworthy success was Mr. Kelley's leading of marketing and business development for the Entertainment, Media and Communications sector in the 1990s which grew seven times during his tenure. Prior to joining PricewaterhouseCoopers, he was a marketing representative for McDonald's Corporation, the largest fast food services company, and an account executive with advertising agency, Bozell Inc.
Mr. Kelley received a degree in Advertising from Florida State University in 1986, where he is still active as a Golden Chief and on the Leadership Council of the Seminole Boosters. Mr. Kelley is frequently profiled in the media and frequent speaker on the future of the Entertainment, Media and Communications industries.
He resides in Brewster, NY with his wife, Connie, and their two children, Brian and Kaitlyn.
