
Carl is one of the founders of Anomaly, a difficult to define, but stimulating to work at, company that is striving to create a new approach to marketing, communications and innovation.
With its eclectic range of talent, Anomaly are harsh critics of the 'siloed' approach found at the traditional agencies and place collaboration above competition.
As advocates of the power and value of ideas their mission is to create a portfolio of equity interests in IP as much as a roster of clients.
In consequence they operate a completely different business model.
Prior to Anomaly Carl has been the former COO of TBWA\Worldwide, a top 10 advertising agency network, the CEO of the New York office of TBWA/Chiat/Day, and a founder of Simons Palmer Clemmow Johnson in the UK, one of the most awarded and respected advertising agencies of the '90s.
His success there as the company's CEO led to him being named one of the UK's top young business executives in Business Age Magazines' “40 under 40" issue.
Carl is a Director and President elect of The American Marketing Association - the organizers of The Effies.