Mainardo de Nardis, CEO Aegis Media Global
Mainardo de Nardis has over 25 years' experience of marketing services. He started his career in 1980 in client services in Italy, first at McCann Erickson, and then at Young and Rubicam. In 1985, he co-founded third wave advertising agency 'Alberto Cremona' in Milan, becoming Managing Director. In 1987 he moved from advertising to media communications, becoming Vice Chairman and partner of MediaNetwork in Milan. He co-published "The European Media Map", one of the first books on the development of the European and global media scene, and also developed MediaNetwork International, a European Association of independent media agencies. In 1993 MediaNetwork merged with London-based CIA and Mainardo moved to the UK as CEO of the merged business for Europe, Middle East and Africa.
In 1997 he joined the board of CIA Medianetwork's parent company, Tempus Group, and the following year succeeded Chris Ingram as CEO of CIA Worldwide. In 2002, following the acquisition of Tempus by WPP Group, Mainardo became CEO of the newly formed Mediaedge:cia. Mainardo became CEO of Aegis Media and a board director of Aegis Group plc in August 2006.
Aegis Media is the world's leading independent media communications business, operating in 82 countries with 8,000 people. Its brands include Carat, Vizeum and Posterscope. In Isobar it has the world's most advanced digital marketing services network. Aegis Media is part of Aegis Group plc, a London-listed marketing services group, along with Synovate, the world's fastest-growing consumer research specialist.
