Mike Cooper, CEO, PHD Worldwide
Mike started working in Advertising in the Saatchi & Saatchi media department in London in 1984. Over the next 5 years he was promoted several times and worked on accounts such as Nissan, Anchor Foods, Abbey National and Campbell's Soup. In 1989 he was transferred by Saatchi's to Hong Kong to become media director of the local office and after 9 months he was made Regional Media Director for Asia Pacific. During this period he made frequent trips to China to work on the Procter & Gamble business and founded a Saatchi media operation in Southern China which was later to become Zenith.
In 1991 he took over running Saatchi & Saatchi Advertising Hong Kong and led the agency through a period of rapid growth winning new accounts including Toyota, Schweppes, Hewlett Packard and Nomura.
In 1995 he joined ABN, the regional business television network based in Singapore. His responsibilities there included Distribution, Advertising Sales and Marketing. He was involved in the merger of this business in 1996/7 with CNBC to create CNBC Asia.
In 1997 Mike was recruited by Omnicom to set up OMD across Asia Pacific. Over the following few years he recruited a regional management team and opened 17 OMD offices across Asia Pacific. OMD grew to become the region's second largest media specialist and by far the most awarded. Between 1999 and 2006 OMD was Media Agency Of The Year three times, in 1999, 2002 and 2006.
In 2004 Mike took over responsibility for OMD WW's Global Account management programme overseeing the network management of Nissan, McDonald's, PepsiCo, GE, Vodafone, Apple, and Exxon Mobil amongst others.
In 2005 Mike became CEO for Omnicom Media Group across APAC in addition to his Global Account responsibilities and oversaw the roll out of PHD across the region opening 9 offices over the following 12 months. At the end of 2006 he was made Regional Agency Head of the Year by Media Magazine and one of the top 10 Brits working overseas by Campaign Magazine.
In 2007 Mike became CEO for PHD WW based in London. PHD has 45 offices across the world and employs approximately 2000 staff.
He is married with two children and lives in London.
