Ed Castillo, VP, Director of Strategic Planning, PHD
Based in New York, Ed leads a group of creative-agency-trained Account Planners at PHD US, whose client roster includes The Discovery Channel, Charles Schwab, HBO, Havaianas, TLC, Chrysler, Dodge and Jeep. He joined PHD from NORTH (http://www.north.com/) where he led all agency strategic and research efforts.
Previously, as Director of Account Planning for R&R Partners (www.rrpartners.com) on behalf of the Las Vegas Convention and Visitors Authority. While at R&R, he also led strategy efforts for several brands within the Harrah's and MGM/Mirage/Mandalay resort portfolios, including Caesars Palace, Bellagio, Paris, and Flamingo.
Prior to joining R&R, Ed worked on the development of media content via Applied Research & Consulting LLC (http://www.arcllc.com/) including "Behind the Music" for VH-1 and several video game properties for Activision.
Ed earned a B.A. with honors in psychology and philosophy at Amherst College and did some graduate work in cognitive science. In 1998 he presented his article "On the Circularity of Thought-Based, Metacognitive Theories of Consciousness," to the American Philosophical Association in Washington, D.C., and has also presented papers on applied research in the US, Europe and Asia.), Ed authored the creative strategy for the “What Happens Here, Stays Here" campaign.
