Sital Banerjee, Global Media Director, Global Marketing Management, Philips International B.V.
With a postgraduate in Mass Communication, specialising in Advertising, Sital has been a practicing media professional for the past 16 years. Most of this time has been spent on the advertising/ media agency side of the business; working in India initially and then for a major part of these years based in Dubai with responsibilities spread across the MENA region. A large part of his career in the agency world has been with the WPP group, first with Ogilvy & Mather, followed by The Network and then at MindShare from the very launch days of this media agency, with his last responsibility as Regional Director. During these years he has mostly been leading teams winning & managing reputed international client businesses spread across geographies.
About two year ago Sital decided to take the step out of the agency world into the 'other side' of the equation and joined Philips International as the Global Media Director, based in Amsterdam. With the basic responsibility of steering the global communication planning & buying at Philips against the backdrop of the various positive changes the company is progressing, Sital's overall objective is to ensure effective & efficient touch point management in today's dynamic consumer & media world. He has also been an active member at various industry committees & forums driving change across various aspects of the communication business.
