AGENDA


Sunday 13 April

PLAN OF THE DAY:

All day          Delegate Arrival

17.30-19.00  Welcome Reception & Delegate Registration
                   Westin Excelsior Hotel, Venice Lido

               
                   Sponsored by:
                 



Monday 14 April

PLAN OF THE DAY:

08.30-09.00   Coffee & Late Delegate Registration

                   Big Picture Conference
10.30-11.05  Break
                   Thought Leader Sessions (see highlights below)
12.15-12.25  Break
                   Big Picture Conference

13.30-14.20  Lunch

                   Thought Leader Sessions (see highlights below)
15.30-16.05  Break (Sala Zorzi = M:Metrics)
                   Big Picture Conference
17.30           Close

19.00-20.30  VIP Cocktail Reception – by invitation only
                   Granaria, Cipriani Hotel
                  
                   Sponsored by:  
                   



HIGHLIGHTS

The Changing Rules of Content
One of the leading TV and entertainment executives discusses the changing rules behind the creation of content and the new roles that brands and agencies now play.

  •  Katherine Pope, President, NBC Universal Television Studio

The Power of Social Media for Brands
How has social media become the new utility for consumers to share information and recommendations? How can marketers make positive connections with consumers in this new environment and capitalise on its viral potential?

  • Mike Murphy, Vice President Global Sales, Facebook - interviewed by:

  • Jonah Bloom, Editor, Advertising Age

The Global Client Debate - in association with   

Introductory Presentations:

How the maker of mayo and marg became a new media maven
Unilever's recently appointed media head illustrates how the multinational has restructured for the digital age

  • Laura Klauberg, Vice President, Global Media, Unilever

A wake-up call to agencies!
The reasons for and against media agencies taking a strategic lead plus a review of the issues on the WFA agenda

  • Bernhard Glock, Global Head of Media, P&G & President, WFA

Panellists:

  • Pio Schunker, VP Creative Excellence NA, The Coca-Cola Company
  • Sital Banerjee, Global Media Director, Philips International

Regulating Media & Advertising in the Digital Age
Europe's head of media policy will reflect on the European Commssion's role within the media industry and how the regulation of content and advertising freedoms will evolve.
  • Viviane Reding, Commissioner for Information Society and Media, The European Commission

The Creative Gurus Session
Creative inspiration and the media channel choice: How and when does the idea dictate the medium? When does the medium inspire the idea? What happens if they don't work together?
  • Chuck Porter, Chairman, Crispin, Porter + Bogusky
Subverting the media: The 10 new rules of engagement in the digital world
  • Sir John Hegarty, Chairman & Worldwide Creative Director, Bartle Bogle Hegarty

Thought Leader Sessions:

Consumer Insights & Strategy Development

Sponsored by      

Room: Sala Grande


Can media take the startegic high ground? With a full scale media revolution going on, why do so many global brands still look towards their old creative agency partners when it comes to a brand positioning and communications strategy? Aren't media agencies now the businesses with the numbers, the consumers insights and the media expertise to take the strategic lead? Or are the media folk still not up to the task... Are cross-functional teams, drawn from competing agencies, the answer or are they doomed to fail? Speakers include:
  • Malcolm Hunter, Head of Strategy, Carat Global Management (chair)
  • Steve Garton, Global Head of Media, Synovate
  • Bernhard Glock, Global Head of Media, P&G & President, WFA
  • Robert Campbell, Founding Creative Director, Rainey Campbell/Y&R, Executive Creative Director, McCann-Erickson & Founder, Fiftycorp

Sports and Media: A New Gameplan 

Sponsored by   

Room: Sala Volpi

How can brands effectively manage their sporting and sponsorship properties? With the increasing power and importance of sport as a vehicle to engage with passionate consumers and with sporting teams becoming global brands in their own right, this Session invites leading personalities from the world of sport to converse and offer unique perspectives. Speakers include:
  • Robert Simmelkjaer, Former ABC News Anchor & ESPN Reporter (moderator)
  • Dominic Fawcett, Managing Partner, MindShare - Head of International Planning, Buying & Strategy for NIKE
  • Kevin Roberts, Editorial Director, SportBusiness Group
  • Ben Nicholas, Head of UK Media Sales, IMG Media

  • Gianluca Vialli, Formerly of Juventus & Chelsea, now SKY Presenter

  • Russell Perry, Head of Product Management Betting, bwin

Conversational Marketing

Sponsored by  

Room: Sala Pasinetti

How can advertisers effectively manage the flows of conversation through the blogosphere without falling prey to cynicism and adverse publicity? Can brands really control the delicate balance of image and opinion on the internet? Will 2008 be the year that social networks prove to be effective global advertising channels? Speakers include:
  • Bant Breen, President, IPG Futures (chair)
  • Quentin George, Global Director, Digital Strategy & Marketing Innovation, Universal McCann (chair)
  • Jonathan Carson, CEO, Nielsen Online
  • Jimmy Maymann, CEO, GoViral
  • Troy Young, CMO, VideoEgg
  • Blake Chandlee, Commercial Director, UK, Facebook

GOMES at Venice: The Future of Digital Targeting

                  Sponsored by 

Room: Sala delle Feste


This Session will focus on all the targeting and contextual benefits of the online medium - revealing the very latest opportunities for more sophisticated targeting techniques that deliver enhanced advertising experience for consumers and advertisers, and a more effective return on advertising investment. This Session will look not only at what is possible now, but also predict how targeting technologies will develop in the very near future... Speakers include:
  • Matthias Ehrlich, CEO, United Internet Media
  • Ulrich Kramer, Managing Director, pilot 1/0
  • Michael Kelley, Partner, Entertainment Media , Communications & Technology Sector, PricewaterhouseCoopers

Think creativity! Strategies for Innovative Media Planning

Sponsored by  

Room: Sala delle Feste

If creative media thinking is what you need to give you the edge, how can you inspire creative innovation in your media team? Moderated by Adam Morgan, Founding Partner of eatbigfish, a leading consultant in challenger thinking and behaviour, this Session aims to provide you with strategies for developing a creative, innovative approach to media planning. Through discussion of a case study - the American Legacy Foundation's ground breaking campaign against teenage smoking - our speakers explore the lateral thinking which helped drive the planning process. Speakers include:

  • Ed Castillo, Director of Strategic Planning, PHD
  • Eric Asche, Senior VP Marketing, American Legacy Foundation
  • Matt Seiler, President & CEO, PHD USA
  • Adam Morgan, Founding Partner, eatbigfish (moderator)

Mobile: The Third Screen

Sponsored by 

Room: Sala Grande


At the 2007 Venice Festival of Media, mobile was heralded as the most exciting development in brand communication. What deals have happened since then and who are the market leaders of the future? This Session will look at the promise of mobile and how brands can harness its potential - while avoiding the pitfalls... Speakers include:
  • Geraldine Wilson, VP & GM, Connected Life Europe, Yahoo!
  • Emmanuel Marques, The Walt Disney Company
  • Jean Lin, CEO, wwwins Consulting Greater China
  • Richard Saggers, Head of Mobile Advertising, Vodafone
  • Mark Palmer, Maverick Planet (moderator)

Meet the Procurement Directors

Sponsored by   

Room: Sala Pasinetti


A recent number of high profile media buying indiscretions has moved the topic of procurement to the agenda once more. To what extent do advertisers think media agencies have teh independence and integrity of an outsourced procurement business? This Session will reveal the results of an exclusive research survey into the attitudes and demands of the procurement industry. Speakers include:
  • Stephen White, Chairman, EMM International
  • Douglas McArthur OBE, Managing Consultant, Planning for Results
  • Annie Spilsbury, Head of Marcomms Procurement, Xchanging
  • Richard Woodford, Global Procurement, Merck, Sharp and Dohme
  • Henry Lawson, Worldwide President & Euro CEO, DDS (moderator)

Intellectual Property: Learning to Lose Control

Sponsored by    

Room: Sala Volpi


Digital technology has fundamentally changed the face of content - its consumption, creation and ownership involves new partnerships and processes. The implications for brands and agencies are profound as both explore new business models. Speakers include:
  • Sean Jefferson, CEO, MindShare Performance
  • Norm Johnston, CEO, Interaction, MindShare EMEA
  • Babs Rangaiah, Director Global Communications Planning, Unilever
  • Peter Bazalgette, Media Consultant & Former Chief Creative Officer, Endemol

Tuesday 15 April

PLAN OF THE DAY:

08.45-09.10   Coffee

                   Big Picture Conference
11.00-11.35  Break (Sala Zorzi = Accenture)
                   Thought Leader Sessions

12.45-13.35  Lunch

                   Thought Leader Sessions
14.45-15.20  Break
                   Big Picture Conference
17.00-17.15  Summing up & Close

20.00-02.00  Cocktails & Gala Dinner
                   Arsenale, Venice

                   Sposored by:
                   


HIGHLIGHTS

The Agency CEO Hotseat Sessions
A unique feature of the Venice Festival of Media. The CEOs of the world's most powerful media agencies convene to discuss the four major issues facing the global advertising world today (summarized as Planning versus Buying; New Forms of Content; Competition & Consolidation and Claiming the High Ground). This unique mix of presentation, Q&A and debate offers an unmissable opportunity to see the agency leaders speaking together for the first time.
  • Nick Brien, Worldwide CEO, Universal McCann
  • Mainardo de Nardis, CEO, Aegis Media Global
  • Jack Klues, Chairman, Publicis Groupe Media
  • Dominic Proctor, CEO, MindShare Worldwide
  • John Partilla, President, Time Warner Global Media Group (moderator)
  • Alexander Schmidt-Vogel CEO, MediaCom Worldwide
  • Mike Cooper, CEO, PHD Worldwide
  • Maria Luisa Francoli, CEO, MPG Worldwide
  • Steve King, Worldwide CEO, ZenithOptimedia
  • Michael Kassan, Principal,  MediaLink LLP (moderator)


Closing Session: The New Media Business Models
Introduced by:

  • Matt Freeman, CEO Worldwide, Tribal DDB

A series of quickfire presentations and then debate as top the new methods of trading, new remuneration models adn upcoming new definitions of media value. Delegates will be encouraged to vote and interact.
This Session presents some of the world's most interesting "disrupters" who offer the advertising industry new ways of thinking and doing business. A stimulating end to the conference - with thought to the future.

  • Brett Brewer, President, AdKnowledge & Co-Founder, MySpace
  • Joanne Bradford, Executive Vice President of National Marketing Services, Spot Runner
  • Anssi Vanjoki, Executive VP and General Manager, Markets, Nokia
  • Carl Johnson, CEO, Anomaly
  • Greg Nelson, General Manager & Chief Media Officer, MSN

Thought Leader Sessions:

Effective Brand Engagement: Adding the Personal Touch

Sponsored by 

Room: Sala Grande


Fundamental to any brand's success is the ability to forge and grow a trusted relationship with the Consumer. Great brands are differentiated from their competitors through established positions of reliability, performance and value. However, building a strong brand in today's increasingly complex media environment requires a very different approach from the past. Even with outstanding creative executions and high levels of investment, the broadcast media alone cannot be relied upon to build brand equity in the way they used to. Communications have to be multi-faceted, relevant and above all engaging. So how do we know what works? What is the best combination of contacts? How do we combine say, the mass coverage of broadcast media with the persuasiveness of Word of Mouth? Or the single-mindedness of Out of Home with the personal interaction of digital media? Speakers include:

  • Frank Harrison, Strategic Resources Director, ZenithOptimedia
  • John Taylor, Director of Client Services, ZenithOptimedia
  • Warren Burke, Commercial Director, EMEA, Yahoo!
  • Nigel Conway, Global Head of Media, Nestle

Digital Futures for Out-of-Home

Sponsored by  

Room: Sala Volpi


Digital advertising screens are now popping up here, there and everywhere but what's the best way to harness their benefits for your brands? How can you assess the value of the one-off spectaculars versus the networked digital screens? How can you fully exploit the communication possibilities? This Session provides the ulitmate guide to what is possible now, and what will be possible in the immediate future. Speakers include:
  • Annie Rickard, President, Posterscope Worldwide
  • Clive Punter, CEO, CBS Outdoor International
  • Marc Mendoza, Managing Partner, MPG UK
  • Ajay Chowdhury, CEO, EnQii Holdings

Printing Pressures: Facing the Future

Sponsored by    

Room: Sala Pasinetti

With digital technology disrupting business models across the globe and with the battle over “free" or “paid-for" raging in many newspaper markets, the publishing industry is in a transitional phase. How are business models changing and who are the winners and losers? What markets still offer room for growth? How are research techniques and advertising deals evolving? Speakers include:

  • Per Mikael Jensen, CEO, Metro International

  • Charlie Rutman, CEO, MPG North America

  • Stevie Spring, CEO, Future Publishing

  • Ray Snoddy, Editorial Consultant, C Squared (moderator)

GOMES at Venice: Managing the Three Screens

              Sponsored by 

Room: Sala delle Feste


"Integrated marketing" has rapidly come to mean something slightly different in the world of media - managing the triple challenge of IPTV, Online and Mobile. How can advertisers integrate their campaigns effectively across the three screens in the new era of digital marketing? Are agencies structured to accommodate the new requirement? Speakers include:
  • Luc Tran-Thang, VP of Advertising Business, Orange France Telecom
  • Brandon Berger, CEO, MDC Communications
  • Andy Chen, VP, Digital, Viacom Brand Solutions International
  • Ed Erhardt, President, Customer Marketing & Sales, ESPN
  • Christophe Brossard, MD, PHD France

Playing Around... Advertising through Gaming

Sponsored by   

Room: Sala delle Feste


With the gaming industry overtaking Hollywood in terms of size, it is not suprising that the advertising industry is following.  But can gaming provide a truly engaging and effective marketing platform? What are the latest examples of great gaming campaigns and what metrics are available to prove success? What are the new gaming trends? Speakers include:
  • Damian Blackden, President, Digital EMEA, Omnicom Media Group
  • Cory Van Arsdale, CEO, Massive Inc
  • Dario Raciti, Gaming Leader, OMD Digital
  • Reuben Steiger, CEO, Millions of Us
  • Michael Dowling, CEO, Interpret (moderator)

Sustainable Communications Strategies

Sponsored by   

Room: Sala Volpi


Sustainability is a real issue for all of us. Our industry has a huge impact and companies are looking to develop sustainable business practices throughout their supply chains. Consumers are increasingly making ethical brand choices and brands are increasingly looking to promote sustainable credentials. What should brands be looking to do? How about media owners? hat about agencies? Is there a role for transformative alliances? This Session brings exclusive consumer research to the debate. Speakers include:
  • Nigel Morris, CEO, Isobar
  • Diana Verde Nieto, Founder & CEO, Clownfish
  • Mitch Kanner, Founder, 2 Degrees Ventures
  • Peter Seligmann, CEO, Conservation International
  • Richard Prenderville, Global Media Director, Reebok International

Brands and Bands - DIY, Do or Die?

Sponsored by  

Room: Sala Pasinetti

DIY culture, where creators connect closer than ever to consumers, is greatly affecting the marketing community. In the music business, it's making a significant impact not just on profits, but also on the shape of the industry. Labels as agents, tour operators as record companies, and managers at the centre of everything. This Session will explore how those in the musis space are evolving to harness the DIT culture, and how these lessons can be applied to both the agency and brand world. Speakers include:

  • Maarten Steinkamp, CEO, Continental Europe, Sony BMG
  • Martin Stiksel, Co-Founder, Last.fm
  • Jon Webster, CEO, Music Managers Forum
  • John Ingham, Chief Experience Officer, ESP
  • Paul Bay, Founder, citizensound (moderator)

Behavioural Targeting

Sponsored by  

Room: Sala Grande

Behavioural Targeting has been hailed as the nirvana for the advertising industry, but has it yet entered the language of the mainstream marketer? Have the privacy issues surrounding the behavioural targeting business been fully resolved and what are the concerns of consumers and legislators worldwide? What new techniques are being developed and what must advertisers know if behavioural techniques are to break into digital television and radio. Speakers include:

  • Rich Riley, SVP, Advertiser & Publisher Group Europe, Yahoo!
  • Richard Dunmall, SVP & MD EMEA, Microsoft Advertiser & Publisher Solutions
  • Wayne Arnold, CEO, Profero
  • Michael Steckler, MD, AOL UK
  • Mark Palmer, Founder, Maverick Planet

Wednesday 16 April

Delegates depart

Print this Page

OFFICIAL PARTNERS

Eurosport

EVENT PARTNERS

PARTNERS

OFFICIAL CHARITY