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Paul Bay – citizen, citizensound

Paul set up citizensound, the music marketing collective in 2006. It helps brands develop inspired music strategies and also supports artists, band management and labels in constructing effective communications strategies.

Paul is also founder of citizenbay, the communications consultancy, with clients such as Sony BMG and Discovery Networks Europe

From 2000-2003, Paul was Director of Consumer Communications at Levi Strauss EMEA championing a more consumer-centric and integrated approach to communications thinking. He also helped to construct music deals with The MC5 and Destiny's Child. Prior to that, Paul spent a number of years on the agency side (Leo Burnetts, McCann Erickson, M&C Saatchi) in various senior international media roles.

He is a regular speaker at conferences, whilst blogs at www.citizenbay.net and www.citizensound.net . He is often found online or in vinyl record stores looking for music perfection…