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Steve Pacheco, Managing Director, Advertising, FedEx

Steve Pacheco is Managing Director, Advertising, at FedEx Corporation, a $32 billion, Fortune 100 global transportation, logistics and business services leader.  He is responsible for all corporate-wide advertising as well as leveraging their extensive portfolio of Sports and Sponsorship properties through media and advertising. Pacheco has lead the company's cross platform efforts to advertise and promote the various products and services under the FedEx brand name and has been instrumental in the overall brand building of FedEx as one of the most recognized brands in the world today.

Advertising work that he and his Team have produced, has been recognized with an extensive variety of advertising industry honors and recognitions including: a Prime Time television EMMY Award for “Best Commercial" in 2006, Silver and Gold Lions from the Cannes International; Advertising Festival and numerous ADDY's, CLIO's and One Show awards.

Prior to joining FedEx in 1997, Pacheco served as Advertising Director for International Paper, a $25 billion multi-national producer and marketer of paper, packaging, forest products, and building materials.  Responsible for advertising, marketing communications, and sports and event sponsorship, he directed their involvement in the 1996 Summer Olympics in Atlanta.
His broad range of advertising experience includes past positions as Partner in Humphreys Ink, a Memphis based Advertising agency, Director of Advertising & Promotions at The Commercial Appeal, a Scripps Howard newspaper in Memphis.