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Michael Kassan, Principal, Media Link, LLC

Michael E. Kassan is an internationally recognized leader in the area of media, advertising and entertainment.  Mr. Kassan is a strategic/brand development consultant to companies including Unilever, The Walt Disney Company, Viacom, Sony Pictures Television International, Comcast Corporation, Chrysler, The Home Depot, Microsoft XBOX, Digitas, TV Guide (Gemstar), Bain & Company, Cerberus Capital Management, Mindshare Worldwide, Mediaedge:CIA (Group M), National Lampoon, Playboy Enterprises; Revolution Studios, Verizon Wireless, Loews Cineplex, Bragman, Nyman & Cafarelli (BNC), Premier Retail Networks (PRN), Virgin Mobile USA, Fremantle Media, The Mills Corporation, TiVo, and Pacific Media PLC.

Mr. Kassan is frequently quoted and featured in industry periodicals as a leading expert in the field and is a frequent keynote or panel member at Industry events and seminars on a global basis.  Mr. Kassan was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide a division of The Interpublic Group of Companies. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 and was instrumental in the sale of the company to IPG.  While there, he oversaw international expansion and helped grow media billings from $1.5 billion to over $10 billion.  Previously, he had been President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment).