Since beginning his career in advertising in 1983, Alan has held a range of planning, buying and account management positions before he joined Unilever in 1988.

Alan's brief at Unilever has been to increase both the strategic input of media and efficiency performance. In this role Alan has been responsible for significant changes to the way Unilever manages its approach to brand communication. In 2004 he was nominated as one of the ten most influential people in Media.