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Content

We're more than just a starting point for people online. Yahoo! is a destination. Visitors count on Yahoo! to create the right blend of user generated content and professional content.

Search

With over 70% of global search reach, and 1 billion queries a day Yahoo! is committed to search.  We continue to roll out new products like Yahoo! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. 

Communities

Reaching millions of people doesn't automatically equal a community. At Yahoo! we provide an environment of community that empowers people by connecting them to others. As members, they participate and share, making Yahoo! a leader among community sites.

Personalisation

It started with My Yahoo!, but personalisation is now pervasive throughout Yahoo!. It ties everything together by letting people customize the site as they see fit. This capability increases usage by making Yahoo! a relevant and efficient part of daily life.

Our business focus is directly relevant to both Yahoo!'s users and brand advertisers.

-Users are reliant on search, they love to personalise their online experience, socialise and access rich content.

-For advertisers it means that as users are engaged for longer, it gives them time to interact with advertising and brand messaging and consumers expect to be able to find brands on the Web –through search.

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