Tuesday 17 April 2007

Main programme

Salle Grande, Palazzo del Cinema

FUSE Breakout Room

0845

Coffee

0910

Welcome:

Charlie Crowe, CEO,

C Squared Holdings

0920

The Venice Panel Debate # 2

Advertising & Entertainment: Kassan on Content

Top consultant to the world's media owners and agencies, Michael Kassan, presents a selection of top speakers and a panel of experts to cover how branded content will develop in the coming year, what campaigns have been most effective and an overview of best practice in the field from across the globe

Led by Michael Kassan, Principal, MediaLink

Arthur Bastings, General Manager, Discovery Networks Europe

Wenda Harris Millard, Chief Sales Officer, YAHOO! Inc.

Mitch Kanner, Founding P:artner, 2 Degrees Ventures

David Sable, Vice Chairman & COO, Wunderman

Karl Spangenberg, VP Integrated Advertising & Commerce, AT&T

Peter Tortorici, Chairman & CEO, GroupM Entertainment

1020

Keynote

Steve Pacheco, Global Director of Advertising, Fedex

Creativity, integration and content: how media now delivers for Fedex

1045

Q&A, followed by refreshments

Sponsored by Inviseo Media

1100-1110

A second opportunity to view the COWS IN JACKETS screening

1115

The Venice Panel Debate # 3

The client agency model: is it broken?

This controversially themed debate will tackle the burning issues around the agency business model – remuneration policies, agency margins, the changing role of media owner groups, effectiveness, agency consolidation, conflict policies and the whole issue of the marketing function within global corporations

Sponsored by the World Federation of Advertisers and introduced by Chris Ingram, CEO, Ingram

John Billett, Chairman, billetts

Steve Harrison, International Media Director, Henkel & Schwarzkopf

Joanne Davis, President, Joanne Davis Consulting/ SCAN Int'l

Janet Fitzpatrick, Chief Strategic Officer, Initiative Worldwide

Nick Smith, Group MD, Accenture Marketing Sciences

1230

Lunch

1345

The Venice Media Landscapes

Are global media owners rivaling agencies in the provision of consumer insight, communication planning & media activation? How are they adjusting their client strategies in the digital era?  If globalization is an irresistible force, how are major media groups keeping locally relevant?  Are we finally entering the era of the globally packaged advertising deal?  This session is designed as a quick round of rapid fire presentations from top global media owners

Jean Francois Decaux, CEO, JCDecaux

1300-1430

The Emerging Markets Panel : key insights into the world's fastest growing markets

Sergey Vasiliev, CEO, Video International;

King Lai, COO, Initiative, Asia Pacific;

Mauricio Sabogal, CEO, OMD Latin America;

Sam Balsara, President & MD, Madison Communications

Dana Dunne, Head, AOL Europe

Jacques Raynaud, Vice-Chairman, Eurosport ; CEO, Eurosales

1500

Research: Snapshots of the Future

At last!  A research session that is designed to inspire and provoke! Delegates will learn about the research innovations and technologies that are set to impact upon consumer understanding and communication planning during the coming 12 months. Another quick-fire round of 10 minute thought-provoking summaries, followed by questions

Bob Meyers, CEO, Millward Brown

1500 – 1600

Brands, Bands and Fans
 Music fans are some of the most loyal people around, but how do you transfer their band loyalty to your brand? Get it right, and Brands, the musicians and their fans all win.

Hear what Bands and Fans think of Brand involvement in music from Pete Jenner, former manager of Pink Floyd and The Clash, serial entrepreneur Gary McClarnan, manager of Mr Scruff, plus Julia Svennerstal, Last FM and Paul Bay & Nick Watt from citizensound.

Malcolm Hunter, Head of Comms Strategy, Carat Global Management

Wayne Fletcher, Global Head of Comms Planning, Universal McCann

Alan Gould, Founder & Co-CEO, IAG Research

Bob Patchen, Senior VP & Chief Research Officer, Arbitron

1600

Refreshment break,

sponsored by Inviseo Media

1630

The FMCG/CPG Giants in the Ring!

For the first time ever, the media heads of two of the world's biggest advertisers, Procter & Gamble and Unilever, will debate media policy, agency management and effective communication. An unmissable opportunity to witness live the perspectives of two men who control a combined media budget of more than $12 billion.

Moderated by Liz Workman, Partner, Workman Partnership

Bernhard Glock, VP Global Media & Communication, Procter & Gamble

Alan Rutherford, VP Global Media, Unilever

1720

Questions & Summing Up

1730

Close

Evening

2000

The Venice Festival of Media Gala Dinner, Sponsored by Yahoo!  This black tie event concludes the Festival.  Expect a lavish evening and the results of the inaugural Cream of Venice Selection Showreel and the Cream / Yahoo! Idea of the Festival Awards

Transfers will be available from Venice Festival hotels to the Westin Excelsior Hotel, where the Gala Dinner is being held

Click here for the programme on Wednesday 18 April 2007