Monday 16 April 2007

Main programme timings

Salle Grande, Palazzo del Cinema

FUSE Breakout Room

O845

Coffee & registration for late arrving delegates

0905

Welcome:

Charlie Crowe, CEO,

C Squared Holdings

0920

Keynote presentations

Kimberly Kadlec, Chief Media Officer, Johnson & Johnson

The changing approach to global media policy

Esther Lee,

SVP Chief Creative Officer, The Coca-Cola Company

1020

Q&A, followed by refreshment break -

sponsored by Inviseo Media

1100

Venice Media Briefings

A unique session of back-to-back presentations from the CEOs of the world's most powerful and influential media agency networks.  A rare chance to witness the best case studies and most innovative advertising techniques and to hear the diverse perspectives of today's agency leaders

Mainardo de Nardis, CEO,

Aegis Media, Global

The media agency of the future

Daryl Simm, Chairman & CEO, Omnicom Media Group

Entertainment and advertising: how can they be united

Steve King, Worldwide CEO, ZenithOptimedia

Can creativity and ROI ever be compatible?

Dominic Proctor, CEO,

MindShare Worldwide

Stop moaning about margins! Why agencies should make less…

1220

Q&A, followed by lunch

1340

The Venice Media Briefings

…continued

Andrew McLean,  President, Global Clients & Business Development, Mediaedge:CIA

The best examples of active engagement

1300-1345

The OMD Branded Content Workshop – details to follow

Harvey Goldhersz, COO & Vice Chairman, MediaCom Worldwide

Exporting creative ideas across the world

Alfonso Rodes Vila, CEO, Havas Media

How to foster creative media thinking

1450

Q&A

1500

Endnote

Jack Klues, President,

Publicis Groupe Media,

Why buying is the "new black" – a new role for activation

1540

Refreshments,

sponsored by Inviseo Media

15.55 – 16.05

Exclusive preview film screening:

COWS IN JACKETS - noticed by the consumer?
Presented by Daniela Krautsack.A picture of how consumers respond to ambient media and to brands using non-traditional ways to spread their message.  

1610

The Venice Panel Debate # 1:

The Future of Media Communication

Tying together the themes of the day, this panel will explore the issues at the cutting edge of the media revolution – user generated content, IPTV, virtual worlds, search, new forms of targeting, the demise of the TV schedule, new techniques and channels, media innovation and the rise of consumer power

Introduced by: Gregory Coleman,

Exec VP Global Ad sales, Yahoo!

Rob Norman, CEO, Group M Interaction

Nigel Morris, CEO, Isobar

MT Carney, Partner, Naked Communications

Fredrick Marckini, CEO, i-Prospect

Simon Assad, Co-founder & CEO, Heavy.com

David Kenny, Chairman & CEO, Digitas

Marco Tinelli, CEO, FullSIX

Ben Regensburger, President, DoubleClick International

Greg Nelson, General Manager, MSN International

1730

Closing Keynote

Steve Norman, Global Marketing Director, Fiat

Why advertisers must drive their media agencies harder

1800

Questions & summing up

1815

Close of day one

Eurosport Happy Hour: Conference delegates are invited to discuss the day's themes and arguments over drinks at the Eurosport Cafй Bar in the Media Laboratory Foyer

OPEN EVENING

This Monday night is free for delegates to arrange their own private dinners and meetings or simply to explore the City of Venice

From 19.30

VIP Cocktail Reception, sponsored by the FT, at the Granaria, Guidecca Island: Invitation Only

Click here for the programme on Tuesday 17 April 2007