PARTNERS

Launch Partner:

Yahoo!

As the number one destination on the web - 492m users globally - Yahoo! understands how and why people use the Net. Our focus on search, content, community & personalisation differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. More

Ideas make the world move. They make things happen; give us life; give us energy. At Yahoo!, we like nothing more than to see ideas that provoke, stimulate and lead. The Big Idea Chair celebrates creativity and innovative ideas that challenge the norm. It's what we're all about. Find the Big Idea Chair at the Venice Festival of Media – and if you stand out – sit down!

Check out the Big Idea Chair winners

 




Sponsors & Partners:
(in alphabetical order)

Aegis Media's four major brands are world-leading marketing and communications businesses: 

  • Carat is the world's largest independent media communications specialist present in 82 countries across the world
  • Isobar is the first and largest global digital network: dedicated to creating time for consumers to spend with brands. 
  • Posterscope is the out-of-home sector leader, and the only truly global network, constantly pushing the technological boundaries. 
  • Vizeum, our challenger media brand, has a pioneering approach to communications. 

Our advantages include an entrepreneurial spirit, a belief that digital is changing everything, and, crucially, the way we put an understanding of how consumers think and behave at the heart of everything we do. Aegis Media is part of Aegis Group plc one of the world's fastest growing marketing communications groups.  It operates in media communications with Aegis Media and market research with Synovate.  Listed on the London Stock Exchange, Aegis is capitalised at Ј1.5 billion. For more, visit http://www.aemedia.com/aemedia/discover/index.html

AOL

AOL is a leading ad supported web services company that offers digital communications, social networking forums and content to consumers worldwide. 

With its proven track record for driving and maintaining audience engagement, AOL in Europe is one of the most popular online destinations for advertisers thanks to its unique range of compelling web services and indispensable applications.  

The AOL service and portal deliver a range of market-leading online content including music, film, sport, news, shopping and community that ensures consumers return time and time again. It also offers email, instant messenger, safety and security features, an online photo service as well as intelligently optimised content for mobiles.

AOL in Europe also operates in the B2B market offering portal products and advertising solutions to the foremost European destination sites.

AOL Europe is a business unit of Time Warner Inc. with operations in France, Germany, the UK and the Netherlands as well as a portal serving Austria.

 

Discovery

Discovery Communications is the leading global real-world media company. Discovery has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in 170 countries and territories with 1.4 billion cumulative subscribers.  In Europe, the Middle East and Africa, 14 Discovery brands reach 216 million cumulative subscribers in 105 countries with programming available in 22 languages.

Discovery Channel is recognised as the world's most trusted brand and presents real life stories in a truthful, engaging and exciting manner, delivering compelling entertainment programming which always leaves audiences with something to think about. For more, visit www.discovery.com

 

The Eurosport Group is the leading multimedia platform in Europe with Eurosport, Eurosport 2, eurosport.com and Eurosportnews. Eurosport, the leading European channel is available in 20 different languages and reaches 110 million homes and 240 million viewers across 59 countries. Eurosport 2, the new sports channel launched in 2005, is already transmitted to 22.3 million households in 9 languages across 40 different countries. Available in 7 languages, www.eurosport.com is now clearly established as one of the leading pan European sports websites with up to 20 million visits per month. Eurosportnews provides up-to-date worldwide sports news and is transmitted worldwide. For more, visit www.eurosportmedia.com

 

 

FT

The FT is firmly established as one of the world's leading business information brands, internationally recognised for its authoritative, accurate, and incisive news, comment and analysis.  Whether in print or online, the Financial Times is essential reading for the global business community.

Printed in twenty-three cities across the world, the Financial Times newspaper currently has a circulation of 440,000 copies worldwide, and a readership of 1.4 million people.  FT.com is one of the world's leading business information websites, and the internet partner of the Financial Times.  FT.com has 4.1 million unique monthly users and 90,000 subscribers, delivering a premium audience to advertisers. For more, visit www.ft.com

 

InviseoMedia is at the forefront of providing a new form of transit advertising. InviseoMedia's has developed the world's leading FAA/EASA-approved airline tray-table, carrying an inlaid panel for printed advertisements.  The medium offers advertisers a minimum of 40 minutes quality dwell time with each passenger during take-off and landing.

This distinctive medium is perfect for the delivery of detailed, persuasive and creative messages in a truly captive environment.  InviseoMedia currently counts Microsoft, T-Mobile and Ford Motor Company amongst its repeat advertising partners.  InviseoMedia already has partner airlines including Ryanair and Germanwings – delivering more than 50 million annual passengers between them. For more information visit www.inviseomedia.com/venice/

 

JC Decaux

JCDecaux is the 2nd largest outdoor advertising specialist in the world, the market leader in Europe and number 1 in China.  The inventor of the “street furniture" concept in 1964, the JCDecaux Group is the only company worldwide to focus exclusively on outdoor advertising and develop activities in all three principal segments: street furniture, billboard, and transport advertising.  Employing a total of 8,100 people, the Group is present in 48 different countries and over 3,500 cities of more than 10,000 inhabitants.

At the very heart of the JCDecaux group ethos is a dedication to the highest standards of creativity, innovation and design.

By investing in industry research in all markets, JCDecaux has demonstrated the efficiency of its medium, introducing an internationally replicable research methodology that takes into account “must have" research components, including panel location quality, to quantify audience at its best.

We also have established JCDecaux Innovate departments throughout the world with the sole purpose of optimising communication through the enhancement of outdoor creativity.  This innovative approach is coupled with a range of tools (Crйaction, Creative Guidelines, OC Optimiser) developed to assist our customers in measuring the communication effectiveness of their outdoor creativity. For more, visit www.jcdecaux.com

 

Massive

Massive Inc., a wholly owned subsidiary of Microsoft, is the creator of a leading network for dynamic video game advertising. With 40 game publisher partners and more than 100 committed titles, the Massive Network offers advertisers the ability to reach an aggregated gaming audience in real time across multiple platforms. Over 100 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Game publishers in the Massive Network generate revenue through dynamic in-game advertising, enabling them to leverage the value of their content while preserving and enhancing the game experience. Massive's technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. For more, go to www.massiveincorporated.com

Metro is the world's largest international newspaper. Metro International delivers a unique global reach - attracting a young, active, well-educated, metropolitan audience of 23 million daily readers - together with its commercial partners, Metro UK and Metro Belgium. Metro editions are published in over 100 major cities in 22 countries across Europe, North & South America and Asia. Metro has an equal number of male and female readers and 70% are under the age of 45.  Multi-market advertising campaigns account for approximately 27% of Metro International's total sales.  Clients include Samsung, British Airways, Nokia and Microsoft. In 2006 Metro International became the first print medium in history to win the M&M Europe Award for the Best Contribution to an International Campaign by a Media Owner. For more, visit www.metro.lu

Yahoo!

OMD is one of the largest and most influential media communications specialists in the world.  Delivering clients more, bigger, better ideas, more places, more often, the approach to our work is unique and has helped to contribute to the success of many of the world's leading brands in today's highly competitive market.  As part of Omnicom Media Group, we invest billions of dollars in media through 140 offices across the globe guaranteeing clients unrivalled coverage, leverage and resource in every region of the world. For more, visit www.omd.com

 

Publieurope

Publieurope is the point of reference for international advertisers and their agencies for planning, buying and overseeing campaigns in the main national European media, designing exclusive multi-media and multi-country projects. Its broad media portfolio consists of the Mediaset group's channels, Canale 5, Italia 1 , Rete 4 and Telecinco in Spain, the German stations ProSieben, Sat1, KabelEins, N-24 and DSF and Britain's Channel 4 platform. Publieurope's portfolio also includes the Italian and French titles of Mondadori publishing group, including international editions of Grazia such as Russia; Internet websites and several alternative advertising opportunities in sport sponsorship and radio. For more, visit www.publieurope.com

 

The Wall Street Journal

Founded in 1983 and based in Brussels, The Wall Street Journal Europe forms part of the world's leading business news franchise, which also includes The Wall Street Journal, The Wall Street Journal Asia and The Wall Street Journal Online at WSJ.com, the largest paid subscription news site on the Web.  Together, these publications have a paid circulation of 2.7 million, providing business leaders around the world with unsurpassed coverage of global business news, and drawing on an unrivalled network of nearly 1,900 news staff.
Published by Dow Jones & Company, The Wall Street Journal Europe was the only pan-regional daily newspaper to show growth on all three key pan-European readership surveys last year.  It moved to a compact format in Oct. 2005.  For more, go to www.dowjones.com/wsjemediakit 

Official news partner:

EuroNews

EuroNews, Europe's leading news channel covering world news from a European perspective, offers a bouquet of news services in 7 languages: English, French, German, Italian, Portuguese, Russian and Spanish. Every 30 minutes, EuroNews provides a constantly updated bulletin containing the day's top news, sport, business and European affairs, with a complementary offering of lifestyle programming during daytime.

EuroNews benefits from an unrivalled source of information allowing a complete and immediate coverage of breaking stories worldwide, maintaining impartiality and avoiding any national viewpoint. EuroNews broadcasts to 193 million homes in 121 countries worldwide through cable, satellite, terrestrial TV, ADSL, Internet, PDA and mobile phones. For more, visit www.euronews.net 

 

In association with:

Cream

Cream is the first global trade publication to focus specifically on creative media strategies.  The quarterly magazine details 36 examples of the very best innovative media advertising solutions in every issue and includes editorial features analysing the role of creative media in the communication mix.  Providing a global benchmark of media agency creativity, the magazine is distributed in 49 countries, has a growing circulation of 5000+ and is read by over 3000 of the world's most influential marketers. For all enquiries regarding Cream magazine contact Katharina Pesch

 

Advertising Age

Advertising Age is the world's leading brand of news and information on advertising, marketing and media, delivered wherever and whenever busy marketing executives want to consume it. Ad Age platforms include the weekly newspaper and real-time Web site, as well as electronic newsletters; events and conferences; streaming video; audio podcasts; blogs and more. Our core audience is made up of top-level executives from Fortune 500 companies and their agency and media partners. Across all media platforms, Advertising Age has total audience contacts of 712,000+ advertising, marketing and media professionals. For more information, visit www.adage.com.

 

Creativity provides the definitive monthly showcase of brand-driven creative work across all media - TV, print, interactive, radio, outdoor, etc. - with insight into the wider industry, cultural context, processes and people behind the work. Combined with its online resources - AdCritic and the Creativity E-mail Newsletters - Creativity is the leading source of insight and information for creative leaders involved in any and all aspects of advertising and design. For more, visit www.adcritic.com

 

 

Supported by:

WFA

The World Federation of Advertisers (WFA) is the voice of marketers worldwide representing 90% of global marketing communications expenditures, roughly US$ 700 billion per annum, through a unique, global network: 55 national advertiser associations on five continents as well as multi-national corporate members. Through the network, WFA represents more than 10,000 businesses operating in a broad spectrum of sectors at national, regional and global levels.

WFA has a dual mission: to defend and promote responsible marketing communications and to facilitate a media environment which stimulates maximum effectiveness of marketing communications spend. For more, visit: www.wfanet.org

 

eaca

The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents advertising, media, and sales promotion agencies and their national agency associations in Europe, enabling international experience to be shared and dealt with on a pan-European basis. 

EACA participates closely in the setting of standards in many aspects of the business across Europe, promotes legal, decent, honest, truthful and responsible marketing communications within a self-regulatory environment, encourages the highest professional and ethical standards and promotes an effectiveness culture in which demonstrable added value is delivered to clients through the creation of successful brands. For more, visit www.eaca.be 

 

egta

egta, the association of television and radio sales houses, is a non-profit trade association based in Brussels. It gathers 58 television and 25 radio sales houses and/or commercial departments.  In addition to representing and defending its members' interests at European level, egta also plays the role of consultant and training centre and help its members take advantage of the huge network that it represents.

Representing close to 70% of all TV and radio advertising investment in Europe, egta has clearly become the reference centre for advertising in Europe. For more, visit www.egta.com

 

New Visions is a pureplay wireless media agency providing creative, retail, media and marketing solutions to brands who want to reach consumers via the mobile phone.

New Visions' innovative technology platforms and experienced account managers enable brands to get their marketing messages, products or services to market quickly and cost effectively. From the smallest product information site on the mobile internet to a global retail mobile store front, New Visions' managed service can be engineered to meet all client needs.

New-Visions work with direct clients and agencies. Clients include EMI Music, Universal Music, Warner Bros, Cadbury's (CMW Interactive), Strongbow (RPM), Tony Hawks Project (New Media Maze) and Harper Collins (OMD UK). For more information, visit www.new-visions.co.uk. To find us on mobile enter this URL into your phone's browser : wap.new-visions.co.uk